Having a logo is a way for a company to "brand" themselves. Consider why companies and organizations think it's important to have a logo that gives them an identity or a name. What are the key qualities of a logo?  What are the key qualities of a slogan?  What makes them so important?  

Complete the Branding Tools Quiz in the course list to test your knowledge of company slogans and logos.  Which ones can you identify?  Consider what are the important qualities of a logo or slogan.

Open your writer's notebook and complete activity 3.2 Branding Tools.